On-air pledge seems so easy. 

Just turn on the microphones or cameras and ask for money. 

Pledge is deceptively “cheap” because the costs are so often hidden.  This session is about understanding the true cost of pledge, in terms of money and audience good will, and making informed decisions about the role of pledge within a balanced fundraising program.
         
In reality, on-air fundraising has become increasingly expensive.  And with premium costs up and first year renewal of on-air acquired members down, it’s no longer the acquisition medium many still believe it to be.  In fact, its role in generating cash flow may be over-rated.
   
CFOs play a vital, positive, role in both the long-term financial growth and stability of their stations and in guaranteeing members, donors, and contributors that their institutions are worth stewards of their funds – that the vast majority of contributions actually fund the programming and services you provide.

Learn more, ask questions, and offer your perspectives in this interactive one-hour audio seminar.

Presenter:                       Michael Soper, TEAMSoper
 

  
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