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Arbitron Portable
People Meter:
A Sea Change in Measuring Public Radio's Audience
Wednesday,
February 24, 2010 at 3:00 PM ET
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Description:
By the end of 2010,
the top 50 radio markets in the United States
will have completed conversion to a new electronic
system for measuring listening: Arbitron's Portable
People Meter, or PPM.
By greatly expanding the amount of listener data
available to us,
PPM technology will enable the public radio system
to develop new, more informed strategies for
audience and revenue growth. Dave Sullivan of the
Radio Research Consortium (which holds public
radio's Arbitron license on behalf of the system)
will walk you through key concepts that every radio
or joint licensee financial manager should
understand about this revolutionary new technology,
even if your station is not in a PPM market.
Presenter:
Dave
Sullivan, Manager, PPM Client Services at the Radio Research
Consortium (RRC)
Producer: Deborah Lein, DEI
Register now |
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Learning
Objectives:
- the basics of PPM methodology and how it differs from
traditional Arbitron diaries;
- an overview of the media usage behaviors we can now track for
the first time;
- changes in trends in PPM markets and what that means for non-
PPM stations also;
- implications for underwriting pricing and competition
Course Level: Intermediate Instructional Method: Group / Live
Prerequisite: An understanding of audience measurement
CPE Credits: 1
Field of Study: Specialized knowledge and applications |
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Register now
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Public Broadcasting Management Association (PBMA) is
registered with the National Association of State Boards of
Accountancy (NASBA) as a sponsor of continuing professional
education on the National Registry of CPE Sponsors. State boards of
accountancy have final authority on the acceptance of individual
courses for CPE credit. Complaints regarding registered sponsors
may be addressed to the National Registry of CPE Sponsors, 150
Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471. Website:
www.nasba.org |
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PBMA,
939 South Stadium Road, Columbia, SC 29201 p: 803-799-5517, ext. 123
f: 803-771-4831
© 2010 Public Broadcasting Management Association.
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