PBMA BottomLine - your weekly newsletter

March 4, 2010

   Stress Advice
   In public broadcasting – and everywhere -- stress is a fact of life, but how you handle stress makes a
   significant difference in your overall well-being. Dr. Deborah Rozman, Ph.D. and her co-author/expert
   Doc Childre offered four proven ways to shed stress in a recent Huffington Post article (Link)

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   Advice Advice
   Now here’s a piece of advice that’s actually worth your time: read this piece from the Associations Now!
   online ezine. ASAE’s managing editor Joe Rominiecki has collected stories from other professionals about
   the worst business advice ever received. Read, laugh (cringe?) and learn. (Link)
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   2010 PBMA Conference: June 1 - 4 in Tampa!
Providing management and leadership skills for the emerging world of public media. Registration is open
   now (conference link) -- and no price increase! Register by May 4, save $ 50.

   BONUS: When 3 or more people at your station register, there's an additional $ 50 off each registration!

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PBMA Telephone Toolkits
PBMA Telephone Toolkits are audio seminars that deliver up-to-the-minute information and live interaction
with experts in a variety of areas.

NEXT: March 16 3:00 pm ET / 12 Noon PT
Underwriting Dashboard for a Recovering Economy
The recession, shifts in advertising spending to new media and changes in Arbitron’s ratings methodology
have significantly changed our environment. Kirk Nelson and Jim Taszarek of Public Radio Partners
will look at what has changed and the specific adjustments you need to make in order to maximize
underwritings revenue potential.

What you'll get from this Toolkit:

		►	Current market conditions and their impact on underwriting
		►	The impact of Arbitron’s PPM ratings methodology on underwriting
		►	Creating new media revenue today and planning for the future
		►	Actions to take today as the economy and revenue recovers
		►	1 Continuing Professional Education (CPE) credit

Register for this Toolkit now / Want more information? Go to this Toolkit's page.

UPCOMING TOOLKITS

March 24        Social Media/New Media Issues
April 14           SABS: PTV Reporting **free**
April 28           FCC Update
May 5              Performance Management/Performance Reviews
May 19           PBS Dues/CPB CSG **free**

Registration fees for PBMA ToolKit seminars are $125 per site. “Per site” means you pay a single fee,
and gather as many people as you want around the speakerphone. PBMA ToolKits are produced by
the board of directors’ professional development committee.

If you'd like to suggest a topic for a ToolKit, contact Brian Sickora or Larry Dankner.

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   Get In On A Good Thing: The 2010 PBMA Conference
   As a public broadcasting executive, you know how important financial support is to any venture's success,
   including the annual PBMA meeting. Underwriters, exhibitors, and sponsors make your conference better,
   improve its bottom line, and find good value in doing so. The PBMA board's underwriting committee is
   working hard to find and sign underwriters for the 2010 meeting, June 1-4 in Tampa.
   Contact them to become a 2010 PBMA conference supporter, or to refer a lead -- and thank you!

	Bernie Henneberg	bhenneberg@wxel.org
	Madison Hodges	mhodges@irsc.edu
	Susan Julbe	sjulbe@npr.org
	Tom Livingston	tom@livingstonassociates.net
	Rebecca Davis	rdavis@media.utah.edu
	Steve Mandel	mandels@thirteen.org

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   Underwriters Help Make the PBMA Conference Better
   Thanks to these conference sponsors for their generous support of the 2010 PBMA Conference:
        Allegiance Software, Inc.
       Business Intelligence Solutions Group, LLC
       Corporation for Public Broadcasting
        DEI's Benchmarks for Public Radio Fundraising
        James Moore & Co., P.L.
        KUED / Salt Lake City
        KUER 90.1 / Salt Lake City
        Livingston Associates
        National Datacast
        National Public Radio
        Platypus Productions
        WGCU Public Media / Ft Myers
        WJCT / Jacksonville
        WLRN / Miami
        WLJT / Martin
      WQCS-FM / Fort Pierce
        WSKG-TV & FM / Binghamton
        WUFT / Gainesville
        Ziegner Technologies

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   CPB’S *Free* Training Initiative Continues in 2010
   CPB, PBMA, and CPB consultants BI Solution Group are delivering a series of audio/web conferences
   and face-to-face training opportunities on ISIS, the AFR, and SABS reports. All events are provided on
   a no-fee basis, thanks to CPB's generous support.

   Register today for these audio-and-Web workshops.
   (These workshops begin at 2:00 pm Eastern time, except as noted. Click on titles for session details.)

	March 10	How to use the ISIS SABS/SAS Reporting Tool
	March 17	Schedule B
	March 25 at 1:00 pm ET	Certification and Compliance Requirements for Grant Recipients (note change in start time, effective 2/26)

For complete descriptions, schedule, and registration: CPB 2009-2010 Link

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   Ask The Expert
   "Ask the Expert” is a monthly BottomLine feature, and our experts are attorneys John Bagwell and
   Katrina Gleber. Mr. Bagwell counsels broadcasters on a variety of regulatory and transactional issues.
   Ms. Gleber focuses her practice on communications law, counsels clients on FCC regulatory matters,
   and provides assistance to broadcast clients on digital media technology transactions. Bagwell and
   Gleber are from the law firm Lerman Senter, PLLC in Washington, DC.

   Want to "Ask the Expert?" Send your query to lisa(at)pbma(dot)org and look for the expert response
   in a future BottomLine newsletter.

2010 PBMA Conference - click to go to the website

   Career Opportunities in Public Broadcasting
Underwriting Sales Manager, 89.7 FM, WNKU / Highland Heights, KY (Cincinnati market)
   Responsible for the management, development, and execution of sales activities for the market’s most
   creative music based radio station. This is a base, plus university benefits and competitive commission
   position. Closing date March 5. (Link and click on “View /Apply for Staff/Professional.”)
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   Underwriting Sales Representative, 89.7 FM, WNKU / Highland Heights, KY (Cincinnati market)
   Responsible for the development, and execution of sales activities for the market’s most creative music-
   based radio station. Closing date March 5. (Link and click on “View /Apply for Staff/Professional.”)
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  Managing Director, Classical - American Public Media /Minnesota Public Radio, St. Paul, MN
   Responsible for the overall content vision, direction and leadership of all classical programming created
   and broadcast by Minnesota Public Radio and American Public Media (L ink)
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