PBMA's The BottomLine newsletter - this week's spotlight: Motivation












 

 

 

 

 

 

 

 

 

 




 
    March 11, 2010         Reminder: Daylight Saving Time begins this Sunday. (More about DST here.)
   
   No More Carrots: The NEW Motivators
   These are challenging times for public broadcasters, even as the economy begins to recover. (See PBMA
    Toolkit, below) How do you keep your staff motivated, when you're doing more work with fewer people? 
   According to bestselling author Daniel Pink in his new book Drive: The Surprising Truth About What
   Motivates Us, more money is not the only way or even the best way to engage and recognize people at
   work. Read his ideas about "Motivation 3.0" in  an interview Rethink Motivation with Samantha Whitehorne,
   Associations Now managing editor. (Link)
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   Step Up to National Leadership - Serve on the PBMA Board
   Your Public Broadcasting Management Association's board seeks two new members to serve PBMA
   and the industry at the national level.  Nominate yourself or someone you know would be interested. 
   Details here.  Nominations close April 15.
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   2010 PBMA Sid Brown Scholarship - Call for Nominations
   Since 1996 PBMA has honored the memory of Sid Brown, former NPR vice president for finance and
   administration, with a scholarship to its annual conference.  The winner receives travel expenses (hotel
   and airfare not to exceed $1,000) and complimentary conference registration. 
       
   Applicants must be employed by a public radio or television station, and must attend the entire PBMA
   conference, June 1-4, 2010, in Tampa. PBMA membership is not required.
      
   The judges will consider:
 
►		      
 The applicant’s public broadcasting experience
  ►  How the conference content relates to the applicant’s job
  ►
    		 If the applicant’s station would not otherwise be represented
 at the 2010 conference
  ►
  		 Your station’s financial circumstances 
 
  Letters of application must address the requirements and considerations and include a vita.
  Email submissions to Lisa Lehman at lisa (at) pbma(dot)org, re: Sid Brown Scholarship.
  Deadline: Friday, April 23.
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   2010 PBMA Conference:  June 1 - 4 in Tampa   Manage Forward!
   Providing management and leadership skills for the emerging world of public media. Registration is open
   now (conference link) -- and no price increase!  Register by May 4, save $ 50.

   BONUS: When 3+ people at your organization register, there's a $ 50 rebate for each registration!

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  PBMA Telephone Toolkits
  PBMA Telephone Toolkits are audio seminars that deliver up-to-the-minute information and live interaction
  with experts in a variety of areas.
  
  NEXT TUESDAY -  March  16 at 3:00 pm ET / 12 Noon PT
  Underwriting Dashboard for a Recovering Economy
  The recession, shifts in advertising spending to new media and changes in Arbitron’s ratings methodology
  have significantly changed our environment.  Kirk Nelson and Jim Taszarek of Public Radio Partners
  will look at what has changed and the specific adjustments you need to make in order to maximize
  underwritings revenue potential.

  What you'll get from this Toolkit: 

   
  		   ►

  
 Current market conditions and their impact on underwriting

    ►

 The impact of Arbitron’s PPM ratings methodology on underwriting

    ►

 Creating new media revenue today and planning for the future
    ►  Actions to take today as the economy and revenue recovers
    ►
  		 1 Continuing Professional Education (CPE) credit  
 

  Register for this Toolkit now  /  Want more information?  Go to this Toolkit's page.        

    MORE TOOLKITS TO COME:
 
  March 24         Social Media/New Media Issues
  April 14           SABS: PTV Reporting **free**
  April 28           FCC Update
  May 5              Performance Management/Performance Reviews
  May 19            PBS Dues/CPB CSG **free**
 

  Registration fees for PBMA ToolKit seminars are $125 per site. “Per site” means you pay a single fee,
  and gather as many people as you want around the speakerphone. PBMA ToolKits are produced by
  the board of directors’ professional development committee.
      
  If you'd like to suggest a topic for a ToolKit, contact Brian Sickora  or Larry Dankner.

 
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   Get In On A Good Thing:  The 2010 PBMA Conference
   As a public broadcasting executive, you know how important financial support is to any venture's success,
   including the annual PBMA meeting.  Underwriters, exhibitors, and sponsors make your conference better,
   improve its bottom line, and find good value in doing so.  The PBMA board's underwriting committee is
   working hard to find and sign underwriters for the 2010 meeting, June 1-4 in Tampa. 
   Contact them to become a 2010 PBMA conference supporter, or to refer a lead -- and thank you!    
  
 		   
Bernie Henneberg  

       
bhenneberg@wxel.org
  Madison Hodges mhodges@irsc.edu
  Susan Julbe sjulbe@npr.org
  Tom Livingston tom@livingstonassociates.net
  Rebecca Davis rdavis@media.utah.edu
  Steve Mandel mandels@thirteen.org
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   Underwriters Help Make the PBMA Conference Better
   Thanks to these conference sponsors for their generous support of the 2010 PBMA Conference:
        Allegiance Software, Inc.
         Business Intelligence Solutions Group, LLC
        Corporation for Public Broadcasting
        DEI's Benchmarks for Public Radio Fundraising
        James Moore & Co., P.L.
        KUED / Salt Lake City
        KUER 90.1 / Salt Lake City
        Livingston Associates
        National Datacast
        National Public Radio
        Platypus Productions
        WGCU Public Media / Ft Myers
        WJCT / Jacksonville
         WLRN / Miami
        WLJT / Martin
        WQCS-FM / Fort Pierce
        WSKG-TV & FM / Binghamton
        WUFT / Gainesville
        Ziegner Technologies
  

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   CPB’S *Free* Training Initiative Continues in 2010
    CPB, PBMA, and CPB consultants BI Solution Group are delivering a series of audio/web conferences
   and face-to-face training opportunities on ISIS, the AFR, and SABS reports. All events are provided on
   a no-fee basis, thanks to CPB's generous support.
       
   Register today for these audio-and-Web workshops.
   (These workshops begin at 2:00 pm Eastern time, except as noted. Click on titles for session details.)

  For complete descriptions, schedule, and registration: CPB 2009-2010 Link 

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   Ask The Expert
   "Ask the Expert” is a monthly BottomLine feature, and our experts are attorneys John Bagwell and
   Katrina Gleber. Mr. Bagwell counsels broadcasters on a variety of regulatory and transactional issues.
   Ms. Gleber focuses her practice on communications law, counsels clients on FCC regulatory matters,
   and provides assistance to broadcast clients on digital media technology transactions. Bagwell and
   Gleber are from the law firm Lerman Senter, PLLC in Washington, DC.
        
   Want to "Ask the Expert?"  Send your query to lisa(at)pbma(dot)org and look for the expert response
   in a future BottomLine newsletter.
 
2010 PBMA Conference - click to go to the website

    
   Career Opportunities in Public Broadcasting
  Managing Director, Classical - American Public Media /Minnesota Public Radio, St. Paul, MN
   Responsible for the overall content vision, direction and leadership of all classical programming created
   and broadcast by Minnesota Public Radio and American Public Media  (Link)
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