Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


* Sid Brown*
Scholarship
(apply now)

























Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


 

 

 

 

 

 

 

 


Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


 


9:30 - 10:30 AM: 
Keeping Up-to-Date with CPB Using ISIS

CPB’s Integrated Station Information System (ISIS) combines the CSG Legal Forms, AFR/FSR, SABS and SAS surveys into one online portal. This workshop will review the basic functionality of the site, but will spend more time detailing the administrative processes, deadlines, and reporting criteria necessary to ensure that your station receives its grants in a timely manner. Don’t miss this opportunity to review the steps necessary to keep CPB funds flowing to your station.
Producer: Sean Simplicio, Corporation for Public Broadcasting
Presenter(s): Damon Frazier, BI Solutions Group, LLC
Sean Simplicio, Corporation for Public Broadcasting

Learning Objectives:
• How to navigate within the ISIS application
• How to complete the necessary certifications and submission to ensure timely fund disbursements
• Review the CPB CSG cycle and understand who at the station is responsible 

Course Level: Intermediate Instructional Method: Group/Live
Prerequisite: Some experience with CPB reporting
CPE Credits: 1 Field of Study: Specialized Knowledge and Applications

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

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9:30 - 10:30 AM: 
Datacasting Application for Public Service & Revenue Generation
Since 9-11, Vegas PBS has worked steadily to develop relationships with first responders, government officials, and business owners to coordinate data needed in a school or community emergency. A business plan that offers a fixed amount of DTV spectrum in exchange for a monthly fee with the promise of unlimited access to DTV bandwidth in an emergency has received strong support.

            Producer:      Cynthia M. Dobek, Nevada Public Radio
Presenter:     Tom Axtell, Vegas PBS

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9:30 - 10:30 AM
Revenue Models for Underwriting Packages

Session will cover packaging concepts for public radio and TV to help you maximize your stations inventory, and therefore, revenue. The session will explain how to maximize all you stations inventory including on-air, web, member magazines, station events, challenge grants and more. You will leave with specific examples of how to package, position and manage.
Producer: Esperanza Flury, WXPN
Presenters: Jim Tasarek, Public Radio Partners
Kirk Nelson, Public Radio Partners
 

9:30 - 10:30 AM: 
Excellence in Supervision
In this  session, participants will be introduced to a model of supervision that directly improves bottom line results. This model will guide supervisors to identify expected results, clarify employee behaviors that drive those results (key performance indicators), understand why employees don’t always display expected behaviors, and execute the appropriate leader behaviors to help employees meet expectations. Participants will ultimately be able to show a clear connection between their interactions with employees and bottom line results.
Producer: Esperanza Flury, WXPN
Presenter: Randy Christensen, Performance Driven learning

Learning Objectives:
 Implement a model of supervision
 Communicate clear expectations to their employees
 Identify performance areas for employees to improve
 Execute appropriate behaviors to improve employee performance

Course Level:  Intermediate    Instructional Method:  Group/Live
Prerequisite:  Basic management skills
CPE Credits:  1             Field of Study:  Management Advisory Services

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

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9:30 - 10:30 AM: 
HR as a Strategic Partner
In order to be competitive, companies today require a strategic approach to human resources. Learn what being “strategic” means and how to change the human resources mindset from administrator and enforcer, to strategic supporter of the common mission and goals of the organization.
Producer: Cynthia M. Dobek, Nevada Public Radio
Presenter: Mary Beth Hartleb, J.D., SPHR-CA, PRISM Human Resource Consulting Services, LLC

Learning Objectives:
 Understand the role of a strategic HR professional
 Learn how to develop a strategic mindset within your own organization

Course Level: Intermediate Instructional Method: Group/Live
Prerequisite: General Knowledge of HR management practice
CPE Credits: 1     Field of Study: Specialized Knowledge and Applications
 
   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

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  PBMA                   

 




Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


* Sid Brown*
Scholarship
(apply now)

























Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


 

 

 

 

 

 

 

 


Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


 


10:45 am - 12:25 pm
Governmental Accounting Standards Board (GASB) Update
This course will cover recent GASB pronouncements, technical bulletins, and exposure drafts. Additionally, the course will cover how these new pronouncements affect public broadcasting entities’ financial statements. Ample time will be provided at the end of the course for Q&A.
Producers: Cynthia M. Dobek, Nevada Public Radio
Barbara Mirman, Vegas PBS
Presenter: Tami Miramontes, Kafoury, Armstrong & Co.

Learning Objectives:
 Learn about recent GASB pronouncements and publication.
 Learn how these pronouncements affect the presentation of statements for public broadcasting entities.

Course Level: Intermediate Instructional Method: Group/Live
Prerequisite: General understanding of accounting and reporting in the not-for-profit sector
CPE Credits: 2                 Field of Study: Accounting (Governmental)

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

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10:45 am - 12:25 pm
Simplifying Performance Appraisals
Performance Appraisal has long been viewed as a tool for improving employee performance. However, the fact is that while performance appraisal is an important part of the performance management process, in and of itself it cannot serve to effectively improve employee performance. Consequently, many managers come to dread performance appraisals recognizing that it represents a lot of work for often very little return. Yet, by developing an understanding of how performance appraisal fits into and supports the performance management process, managers can simplify this key activity and effectively use it as the powerful performance documentation and planning tool that it can be. This session imparts practical ways in which this can be done.
Producer: Liz Rosa-Pinero, PBS
Presenter: Marc Morales, Thirteen/WNET

Learning Objectives:
 Participants will gain practical insights on the role and purpose of performance appraisals in managing and improving employee performance.
 Participants will be provided proven approaches for effectively analyzing and discussing performance problems, and gaining employee commitment to viable solutions.

Course Level:  Intermediate    Instructional Method:  Group/Live
Prerequisite: General knowledge of HR management practices
CPE Credits:  2             Field of Study:   Personnel/HR

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

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10:45 am - 12:25 pm
Attracting New Members that Keep On Giving and Giving
Direct mail has become the Rodney Dangerfield of membership fundraising. It may be fashionable to dismiss snail mail as a 20th century approach to fundraising, but take heed: Direct mail continues to account for well over half of most stations’ membership revenue and members who join by mail do keep giving and giving. Join veteran public broadcasting fundraisers Carol Rhine and Sue Richmond for a fact-based, yet spirited discussion of the future of membership fundraises. We guarantee that – by the time you leave this session – you’ll know how to conduct a true cost-benefit analysis of your station’s membership program and will better understand the lifetime value of member segments based on acquisition and renewal methods.
Producer: Barbara Appleby, NPR
Presenters: Barbara Appleby, NPR
Sue Richmond, DEI’s 3MG Initiative
Carol Rhine, Target Analyst Group

Learning Objectives:
 You’ll know how to conduct a true cost-benefit analysis of your station’s membership program.
 Understand the lifetime value of member segments based on acquisition and renewal methods.

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10:45 am - 12:25 pm
Yes Means No: Managing Multiple Priorities for Yourself and Your Team
For everything you say ‘yes’ to, you unconsciously say ‘no’ to something else. Managers and organizations today are busier than ever, and with multiple demands placed on their time and resources, they are often stretched to the breaking point. This practical, hands-on session will look at several tools managers can use to help themselves, their teams, and their organizations as they strive to make sense out of the multitude of things demanding their resources, keep the multiple balls in the air, and ascertain which actions will have the greatest impact on their ultimate success.
Presenter: Brian Emerson, Riverstone Endeavours

Learning Objectives:
 Understand how to utilize several different tools to evaluate the impact of their strategic initiatives and how that relates to the priority and urgency with which the organization should purse them.
 Be able to better ascertain where to focus their energy and resources in order to meet their strategic objectives.

Course Level:  Intermediate    Instructional Method:  Group/Live
Prerequisite:  None
CPE Credits:  2             Field of Study:  Personal Development – Time Management

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

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10:45 am - 12:25 pm
Successful PTFP Applications
The PTFP provides Federal matching funds for equipment for public television and radio stations on a competitive basis. This presentation will provide practical information about how to improve your station’s application’s chance of success.
Producer: Rebecca Davis, KUED
Presenter: Lynn Chadwick, Public Telecommunications Facilities Program, NTIA, DOC
John King, Vermont Public Television
Brian Sickora, WSKG Public Broadcasting
Larry Dankner, WRUF AM/FM and WUFT TV/DT; WUFT/WJUF FM

Learning Objectives:
 Understanding the evaluation criteria for PTFP/Federal Grants.
 Presenting the equipment project for the best chance of receiving a Federal grant

Course Level:  Intermediate    Instructional Method:  Group/Live
Prerequisite:  General understanding of PTFP grant administration
CPE Credits:  2                 Field of Study:  Specialized Knowledge and Applications

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org
  PBMA