Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


* Sid Brown*
Scholarship
(apply now)

























Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


 

 

 

 

 

 

 

 


Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


 


2:15 - 3:15 PM
Implementing Effective Employee Wellness Programs
This seminar is designed to help employers who are considering implementing an employee wellness. The seminar will give employers an understanding of how an effective program can improve employee morale and health and lower future healthcare cost increases. Included in the seminar will be a discussion of the following topics:
• The focus of a wellness program and increase popularity of these programs
• Developing employer goals for an effective wellness program
• The various wellness program options available to employers
• The ideal wellness program model
• The challenges and keys to successfully implementing a wellness program
Producer/Presenter: Christopher J. Labbate, Corporate Consulting Service

Learning Objectives:
 various types of wellness programs available to employers
 methods used to implement an effective employee wellness program
 common pitfalls and challenges to employers

Course Level: Intermediate     Instructional Method: Group/Live
Prerequisite: General knowledge of employee benefit programs
CPE Credits: 1     Field of Study: Personnel/HR

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -    
2:15 - 3:15 PM
Disaster Planning and Recovery-From the Las Vegas Training Experts

Learn how to prepare your family and your company to get back to business in the event of a major emergency such as: a terrorist attack, an earthquake, a fire or flood. You will also understand the role local, state and federal agencies play in a disaster.
Producer: Cynthia M. Dobek, Nevada Public Radio
Presenters: Nicole Hart, Las Vegas Metropolitan Police Department
Timothy McAndrew, Las Vegas Fire & Rescue

Learning Objectives:
 Learn how to prepare your company - How quickly your company can get back to business after a terrorist attack, an earthquake, a fire, or a flood often depends on emergency planning done today.
 Learn steps to prepare themselves and their families for emergencies including getting a family emergency supply kit, making a family emergency plan, being informed about different threats and getting involved in preparing their communities.

Course Level:  Intermediate    Instructional Method:  Group/Live
Prerequisite:  Experience in management
CPE Credits:  1             Field of Study:  Management Planning in Industry

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

2:15 - 3:15 PM
Update on CPB’s Financial Reporting Guidelines
CPB’s Financial Reporting Guidelines provide a framework for Community Service Grant (CSG) recipients to collect revenue and expense data from their audited financial statements to determine which revenues meet the definition of Non-Federal Financial Support (“NFFS”), a key component in determining CSG amounts. Given that it has been some time since the Guidelines were last updated, and that more than 1,000 financial managers from four different licensee types rely on them, CPB now intends to standardize, simplify, and clarify them to the greatest extent possible. This workshop will briefly describe some of the areas we intend to look at more closely in this year-long project; but, more importantly, CPB wishes to hear your feedback about ways the Guidelines can be improved. Please come with ideas!
Producer: Sean Simplicio, Corporation for Public Broadcasting
  
Presenter(s): Gary Ferrell, Consultant to CPB
Sean Simplicio, Corporation for Public Broadcasting
 
Learning Objectives:
 Understand the nature and scope of the project CPB is undertaking to update its Financial Reporting Guidelines, which govern what does and does not qualify as Non-Federal Financial Support (NFFS).
 Provide feedback to CPB about ways in which the Guidelines can be clarified and improved.

Course Level: Intermediate Instructional Method: Group/Live
Prerequisite: Some experience with CPB reporting
CPE Credits: 1       Field of Study: Specialized Knowledge and Applications

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -    
   


2:15 - 3:15 PM
Revenue from Leasing HD and Other Channels

60 PBS/NPR licensees control ITFS/EBS Spectrum. The FCC has recently reordered the EBS Spectrum, allowing non-profits to receive substantial revenues. Vegas PBS will share lessons learned in negotiating a high value EBS Spectrum lease.
Producer: Cynthia M. Dobek, Nevada Public Radio
Presenter: Thomas Axtell, Vegas PBS
Ted Garcia, KNME-TV

Learning Objective:
 Valuation, legal. and accounting issues related to leasing EBS Spectrum

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -    
2:15 - 3:15 PM
Managing Your Career
Managing your career is a lifelong process. It includes not only knowing when to move on and managing that process, but also managing and maximizing your career right where you are – lateral and upward influence – maintaining an excellent working relationship with your supervisor and peers in the organization. The session will explore both “external” and “internal” career management, with the specific focus of the session determined by the attendees
  

Producer/Presenter:  Tom Livingston, Livingston Associates
Learning Objectives:

- external career management toolkit - strategic job search – evaluating where you are - is it time to leave? What is next? Strategic search mechanics

- internal career management toolkit – evaluating where you are and what is needed.  Lateral and upward influence  

Course Level:  Intermediate    Instructional Method:  Group/Live
Prerequisite:  None
CPE Credits:  1             Field of Study:  Personal Development

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -    


2:15 - 3:15 PM
Insurance Boot Camp and Latest Trends in Media Coverage

Do you really need “terrorism” insurance? Are you financially prepared to deal with the public disclosure of your members’ personal information? Has one of your website’s bloggers just defamed someone? This panel will provide both a basic identification of necessary insurance coverage for public broadcasters, with an emphasis on property/casualty coverage, as well as evolving trends Errors & Omissions and cyber liability. We hope to engage you in a dialogue regarding how insurance underwriters can better understand and meet the needs of public broadcasters.

Producer: Rebecca Davis, KUED
Presenters: Eric Brass, WGBH – Panel Moderator
Eileen Reingold, Willis Executive Risks Practice
Michelle Worrall-Tilton, Esq., First Media, Inc.

Learning Objectives:
- Identify various financial risks from loss or liability.
- Learn appropriate types of insurance coverage for each of the above risks.
- Identify developing trends in providing proper coverage in light of changing technology.

 




    

  PBMA                   

 




Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


* Sid Brown*
Scholarship
(apply now)

























Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


 

 

 

 

 

 

 

 


Schedule

Sessions

Workshops

Hotel Info

Special Events 

PBMA 2008


 


3:30 - 5:10 pm
 

Effective 3D Interviewing
In the current economy public broadcasters are more hard-pressed than ever to succeed with limited operating resources. Since labor comprises such a significant and key segment of our operating resources, accurate and prudent staffing decisions are invariably critical to the success we seek. We must precisely pinpoint the skill-sets and talents that will keep the organization viable and growing, and effectively recruit and employ labor that specifically meets those requirements at lowest possible costs. Effective “Three-Dimensional Interviewing offers proven approaches to achieving this. How do I best identify and define the organization’s labor needs? How can I best attract the skill-sets and talents required? What interview questions are likely to result in legal “hot-water”? What interviewing approach can best lead me to effectively qualify applicants, and select the best person for the job? How can I best diversify my organization’s staff? Effective “Three-Dimensional Interviewing offers tested principles and techniques that address these and other important questions to enable you to get the most from your staffing and recruitment efforts.
Producer: Liz Rosa-Pinero, PBS
Presenter: Marc Morales, Thirteen/WNET

Learning Objectives:
 Effectively determining the organization’s staffing needs.
 Effectively sourcing for, recruiting, qualifying and selecting candidates for available positions.

Course Level: Intermediate Instructional Method: Group/Live
Prerequisite:
CPE Credits: 2         Field of Study: Personnel/HR

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -    

3:30 - 5:10 pm
The Art of Negotiating
This one hour session will focus truly on the art of negotiation. Participants will understand how individuals are persuaded in almost any situation. Skills will be introduced that participants can apply immediately when faced with the challenge of negotiating.
Producer: Esperanza Flury, WXPN
Presenter: Randy Christensen, Performance Driven learning

Learning Objectives:
 Describe how to accomplish a win-win negotiation.
 Apply specific skills to persuade individuals in any situation.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -    
   


3:30 - 5:10 pm
FCC/EEO Update

A Washington communications attorney who has counseled many public broadcast licensees on EEO program design and implementation will discuss the FCC’s requirements. The session will cover required processes, program administration, record-keeping, reporting, and FCC review. There will be an opportunity for those at the session to exchange views on best practices in the area and their experiences.
Producer: LaWanna Duncan, WUFT-TV/FM
Presenter: Lawrence M. Miller, Schwartz, Woods & Miller

Learning Objectives:
 Learn about the FCC’s requirements for implementation of an FCC-compliant EEO program, including required administrative policies and reviews.
 Learn ways to implement recruitment procedures and outreach initiatives and analyze the effectiveness of those initiatives.
 Learn about the FCC’s EEO audit process and how to prepare for and respond to an audit of your station’s EEO program.

Course Level: Intermediate     Instructional Method: Group/Live
Prerequisite: Knowledge of public broadcasting business practice
CPE Credits: 2      Field of Study: Business Law – Employment Law
 
   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -    
3:30 - 5:10 pm
2007 State of the Public Television System
This session will review the data submitted by CPB-funded television stations in the 2007 Station Activities Benchmarking Survey (SABS). Come to learn more about the current “state of the system,” and to explore ideas, trends, and opportunities to help our industry operate more efficiently and effectively. We’ll review audience and membership trends, fundraising performance, content investment, and a host of other key indicators of station performance that will assist managers in making strategic decisions.
Producer: Sean Simplicio, Corporation for Public Broadcasting
Presenter(s): Damon Frazier, BI Solutions Group, LLC
Kevin Thompson, BI Solutions Group, LLC

Learning Objectives:
 Understanding the most recent trends in public television station financial performance
 Reviewing key indicators of public television station health and how they can be used to inform managerial decision making

Course Level:  Intermediate    Instructional Method:  Group/Live
Prerequisite:  General understanding of SABS online reporting system
CPE Credits: 2              Field of Study:  Specialized Knowledge and Applications

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -    
3:30 - 5:10 pm
Station Peer Review Assessment Tool
How does a station prepare to face the challenges and questions raised in times of management transition? Due to frequent turnover in university administrations and the retirement of many long-time managers, changes in university public radio stations are looming. This session will assist in planning for such a transition.
Producer: Cynthia M. Dobek, Nevada Public Radio
Presenter: Craig Beeby, University Station Alliance
Madison Hodges, WQCS

Learning Objectives:
 This session will present a review process for public broadcasters that would be familiar to university administrators, who are accustomed to outside reviews of their academic programs. The result of this session could be greater licensee buy-in to a station’s future plans.
 The session draws from best practices in the field. The session can also provide the station’s staff, board, and university-licensees with ideas for addressing current challenges and identifying resources to aid in that effort. Though the assessment tool is designed specifically for university-licensed stations, it is also user-friendly and appropriate for community-licensed and school-licensed stations.

Course Level:  Intermediate    Instructional Method:  Group/Live
Prerequisite:  None
CPE Credits:  2             Field of Study:  Personnel/HR
 

   Public Broadcasting Management Association (PBMA)
 is registered with the National Association of State
 Boards of Accountancy (NASBA) as a sponsor of
 continuing professional education on the National
 Registry of CPE Sponsors.  State boards of
 accountancy have final authority on the acceptance
 of individual courses for CPE credit. 
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2471.  Website: www.nasba.org

  

  PBMA